Effective Date: 26 August 2026
Last Updated: 26 August 2026

NISAH LANE respects your privacy and is committed to handling personal information responsibly, transparently and securely.

This Privacy Policy explains how NISAH LANE (“NISAH LANE”, “we”, “us” or “our”) collects, uses, stores and shares information when you visit nisahlane.com, create or use a customer account, place an order, request garment customisation, communicate with us, interact with our social media channels, or otherwise use our services.

By using our website, you acknowledge the practices described in this Privacy Policy. This Policy should be read together with our Terms & Conditions, Shipping & Delivery Policy, and Returns, Exchanges & Refunds Policy.

1. Information We May Collect

Depending on how you interact with NISAH LANE, we may collect information including:

Personal and Contact Information

This may include your:

  • Recipient or customer name
  • Verified mobile or telephone number
  • Complete delivery address
  • City
  • Email address, where voluntarily provided
  • Customer account and order-history information associated with your verified mobile number

Order and Transaction Information

When you make or attempt to make a purchase, we may process information relating to:

  • Products ordered
  • Selected size or product variation
  • Quantity
  • Order value
  • Shipping or delivery charges
  • Discounts or promotional codes
  • Payment method selected
  • Payment status
  • Transaction or payment reference
  • Returns, exchanges or refunds where applicable
  • Previous orders and customer-service history
  • Customisation selections
  • Garment measurements submitted for personalised fitting
  • Customisation notes, alteration requests or other fitting instructions provided by the customer
  • Customisation charges applicable to an order

Customisation and Personalised Fit Information

Where you request a personalised fit or garment customisation, NISAH LANE may collect measurements and instructions reasonably necessary to prepare the requested garment.

This may include measurements such as shoulder, chest, waist, hip, sleeve length, shirt length, arm hole, trouser or shalwar length, and other garment-related measurements or instructions that you choose to provide.

These measurements are treated as order-related information and may be retained with the relevant order where reasonably necessary for production, customer service, dispute resolution, record keeping or future reference.

Customers should provide only measurements and instructions reasonably necessary for the requested garment customisation.

Payment Information

Online payments may be processed by third-party banks, payment gateways, mobile-wallet providers, Raast-enabled payment services or other payment service providers.

Depending on the payment method and integration used, payment credentials may be submitted directly to the relevant payment provider. NISAH LANE may receive information such as payment status, transaction reference, payment method and limited transaction details necessary to process and reconcile an order.

Customers should never send full debit or credit card numbers, CVV/security codes, PINs, passwords or one-time passwords to NISAH LANE through WhatsApp, social media, email or other ordinary messaging channels.

Technical and Usage Information

When you visit our website, certain technical information may be collected automatically, including:

  • IP address
  • Browser type
  • Device type
  • Operating system
  • Approximate location derived from technical information
  • Pages viewed
  • Referring website or source
  • Date and time of visits
  • Website interactions
  • Bag and checkout activity
  • Cookie and similar technology identifiers

The exact information collected may depend upon the technologies and services active on our website at the relevant time.

Communications

If you contact us through WhatsApp, social media, telephone, website forms or another communication channel, we may retain information reasonably necessary to respond to your enquiry, provide customer support, verify an order, discuss a customisation request, resolve a dispute or maintain an appropriate business record.

2. How We Collect Information

We may collect information:

  • Directly from you when you place an order, verify a mobile number, use a customer account or request customisation;
  • When you contact or communicate with us;
  • Automatically when you use our website;
  • From payment processors when they confirm or report a transaction;
  • From delivery or courier partners in connection with shipment or delivery;
  • From social-media or advertising platforms when you interact with NISAH LANE through those services; and
  • From other service providers where reasonably necessary for operating our website, processing verification, fulfilling an order or providing customer service.

3. How We Use Personal Information

We may use personal information for legitimate business purposes including:

  • Processing and fulfilling orders;
  • Receiving and confirming payments;
  • Arranging shipment and delivery;
  • Providing order updates;
  • Verifying customer mobile numbers;
  • Creating, recognising and managing customer accounts;
  • Associating orders and order history with a verified customer account;
  • Processing personalised-fit and garment customisation requests;
  • Using submitted measurements and instructions to prepare customised garments;
  • Processing returns, exchanges and refunds where applicable;
  • Responding to enquiries and customer-support requests;
  • Detecting or preventing fraud, abuse, unauthorized transactions or security threats;
  • Maintaining business, accounting and transaction records;
  • Improving our website, products and customer experience;
  • Measuring website and marketing performance;
  • Troubleshooting technical issues;
  • Protecting our legal rights and resolving disputes;
  • Complying with applicable laws, lawful requests and regulatory requirements.

We will seek to collect and use only information reasonably relevant to these purposes.

4. Marketing Communications

Placing an order with NISAH LANE does not by itself mean that you have agreed to receive promotional marketing messages.

Where we offer subscriptions, a WhatsApp list, promotional notifications or similar marketing communications, we may ask you separately to opt in.

Where applicable, you may unsubscribe or request to stop receiving promotional communications. This does not prevent us from sending transactional communications necessary for an existing order, payment, delivery, customisation, exchange, refund, account-security matter or customer-service request.

5. WhatsApp and Social Media

NISAH LANE may communicate with customers through WhatsApp and may maintain accounts on social-media platforms.

When you communicate with us through a third-party service, that service may independently process information according to its own privacy policy and terms.

Information posted publicly on social media may be visible to other users. Customers should therefore avoid sending confidential financial information, passwords, PINs, one-time passwords or other highly sensitive information through public comments or ordinary social-media messages.

Where WhatsApp is used to discuss garment customisation, customers should provide only information reasonably necessary for the requested fit or alteration.

6. Cookies and Similar Technologies

Our website may use cookies and similar technologies to enable essential website functions and, where implemented, to understand website usage, remember preferences, measure performance, improve customer experience, prevent fraud and evaluate marketing campaigns.

These technologies may include:

Essential cookies, required for functions such as Your Bag, checkout, mobile verification, login, account security and website operation.

Analytics technologies, which may help us understand how visitors use our website.

Advertising or marketing technologies, which may be used to measure advertising effectiveness or show relevant advertising where such tools are enabled.

The technologies used by NISAH LANE may change as the website develops. Where consent is legally required for a non-essential technology, appropriate consent mechanisms will be implemented.

Browser settings may allow you to restrict or delete cookies, although disabling certain essential cookies may prevent parts of the store, Your Bag, checkout or customer account from working properly.

7. Payment Service Providers

We may share information necessary to process a payment with the bank, payment gateway, mobile-wallet provider, Raast-enabled payment service or other payment service selected by the customer.

Payment providers operate under their own legal, security and privacy requirements. Their processing of information may therefore also be governed by their own privacy policies and terms.

NISAH LANE will not request a customer’s card PIN, banking password, mobile-wallet PIN or one-time password for the purpose of completing an ordinary website purchase.

Where an order requires prepaid payment, including certain customised orders, the customer may be directed to an approved payment provider or secure payment method to complete the transaction.

8. Courier and Delivery Partners

Information reasonably necessary to deliver an order may be shared with courier, logistics or delivery providers.

This may include information such as:

  • Customer or recipient name
  • Delivery address
  • Telephone or mobile number
  • Order or shipment reference
  • COD amount where applicable
  • Other information reasonably necessary for delivery

Delivery partners may process this information in accordance with their own operational, privacy and legal requirements.

9. Other Service Providers

We may use third parties to assist with services such as:

  • Website hosting;
  • E-commerce functionality;
  • Mobile-number and OTP verification;
  • Payment processing;
  • Delivery and logistics;
  • Security and fraud prevention;
  • Analytics;
  • Advertising and campaign measurement;
  • Customer communication;
  • Technical support; and
  • Other operational services.

We aim to provide such parties only with information reasonably necessary for the relevant service.

We do not sell customer personal information for money.

10. International Service Providers

Some technology, hosting, analytics, social-media, verification, payment or other service providers may operate infrastructure outside Pakistan.

Accordingly, information processed through those services may be stored or processed in another country, subject to the relevant provider’s systems, contractual arrangements and applicable law.

We will seek to use reputable service providers and reasonable safeguards appropriate to the nature of the information involved.

11. Customer Accounts and Mobile Verification

Where customer accounts are available, NISAH LANE may associate an account with a customer’s verified mobile number.

During checkout or account access, we may use a one-time password (OTP) or similar verification method to confirm control of the mobile number provided. Verification may be delivered through SMS or another supported communication service.

Where appropriate, a customer account may be created automatically after successful mobile-number verification. If the verified mobile number is already associated with an existing customer account, the customer may be recognised or securely connected to that account.

Customers are not required to disclose an OTP to NISAH LANE staff through ordinary WhatsApp messages, social-media messages, email or telephone calls.

Customers should never share an OTP or other authentication credential with any person claiming to represent NISAH LANE.

We may take reasonable steps to protect an account, investigate suspected misuse, require additional verification or restrict access where necessary for security.

12. Data Retention

We retain personal information for as long as reasonably necessary for the purposes for which it was collected and for legitimate operational, accounting, tax, fraud-prevention, customer-service, contractual, production, customisation, dispute-resolution and legal purposes.

Different categories of information may therefore be retained for different periods.

Order-related garment measurements and customisation instructions may be retained with the relevant order where reasonably necessary for order fulfilment, customer service, dispute resolution, accounting or other legitimate business purposes.

Where information is no longer reasonably required, we may delete, anonymize or otherwise dispose of it, subject to applicable legal or legitimate record-retention requirements.

13. Information Security

We take reasonable administrative, technical and organizational measures intended to protect customer information against unauthorized access, misuse, alteration, disclosure or loss.

However, no internet service, electronic transmission or storage system can be guaranteed to be completely secure. Customers should therefore also protect their devices, mobile numbers, financial credentials and authentication information.

If we become aware of a security incident affecting customer information, we will take reasonable steps appropriate to the circumstances and applicable legal obligations.

14. Your Information and Requests

Subject to applicable law and reasonable verification of identity, you may contact us to request assistance concerning personal information we hold about you, including requests to:

  • Access or understand certain personal information;
  • Correct inaccurate information;
  • Update customer account information;
  • Update contact or delivery information where operationally possible;
  • Request deletion of information where appropriate;
  • Object to or discontinue promotional communications.

Some information may need to be retained despite a deletion request where reasonably necessary for legal, accounting, fraud-prevention, transaction, production, customisation, dispute-resolution or other legitimate purposes.

We may request appropriate information to verify that a person making a request is entitled to act in relation to the relevant account or order.

15. Children’s Privacy

The NISAH LANE website and online store are intended for ordinary retail customers and are not designed to knowingly collect personal information directly from young children.

Where a person is not legally able to enter into a transaction independently, a parent, guardian or other legally authorized person should make or supervise the purchase as appropriate.

If we become aware that personal information has been provided inappropriately by a child, we may take reasonable steps to remove or restrict that information.

16. Third-Party Websites and Services

Our website may contain links to WhatsApp, social networks, payment services or other third-party websites and platforms.

NISAH LANE does not control the independent privacy or security practices of those third parties. Customers should review the relevant third party’s privacy policy where appropriate.

The presence of a link does not mean that NISAH LANE controls how the linked service handles personal information.

17. Fraud Prevention and Order Verification

To protect customers and NISAH LANE, we may take reasonable measures to verify suspicious, unusually large, duplicated or potentially fraudulent orders.

This may include contacting the customer, reviewing transaction information, requesting reasonable confirmation of order details or declining/cancelling a transaction where there are legitimate security or fraud concerns.

We may also apply additional verification or payment requirements to certain orders where reasonably necessary for fraud prevention, including customised or unusually high-value orders.

We will not use fraud verification as a pretext to request customer banking passwords, card PINs, mobile-wallet PINs or one-time passwords.

18. Changes to This Privacy Policy

We may update this Privacy Policy when our website, services, payment methods, verification methods, customisation services, delivery arrangements, technologies or legal obligations change.

When material changes are made, the revised policy will be published on this page with an updated Last Updated date.

The version available on the website at the relevant time will describe our then-current privacy practices.

19. Contact Us

If you have a privacy-related question, concern or request, you may contact NISAH LANE using the official details below:

NISAH LANE
NE-353, Street No. 03,
Farman Ali, Rawalpindi,
Pakistan

Customer Care: 0321-NLSTORE

WhatsApp: 0306-NLSTORE

For your security, please do not include debit/credit card PINs, CVV codes, banking passwords, mobile-wallet PINs, one-time passwords or other confidential authentication credentials in your communication.

20. Applicable Law

This Privacy Policy and the handling of information by NISAH LANE are subject to applicable laws and lawful regulatory requirements of Pakistan.

Nothing in this Privacy Policy is intended to exclude, restrict or limit any right, obligation or remedy that cannot lawfully be excluded or limited.

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